Our work touches many realms within an organization and represents many flavors of assignment. Here are just a few recent examples.
Breakthrough Collaboration is an organizational development company seeking to firmly establish its brand presence in the academic marketplace and develop “bespoke” products and programs that can be leveraged across multiple client categories.
work included: strategic planning, branding, marketing programming, operational consulting and product development.
Spark invites the homewares consumer directly into the design process by providing a series of “visual collections”. Items, colors, sizes and materials act as a “starter” to be mixed and matched allowing them to make their own design statement for home use.
work included: strategic and business planning, brand development, marketing programming, website design and development, product design and sourcing.
Mix is a retail application that allows shoppers to validate fashion choices against their personal profile for better fit, ability to mix and match outfits, links to what is in their “virtual closet” and to take advantage of “value offers” that might exist for those items.
work included: strategy and business plan creation, branding, UI/UX design, technology development
Sawgrass Technology, a proprietary ink and color technology company, used a brand refresh as an opportunity to create a strategic roadmap for its future and the application of its technology to a “Sawgrass living room”, as a provocative statement to its emerging fashion and interior design marketplace.
work included: strategic road-mapping, initiative development, application of new branding, product ID system design, tradeshow living room concept and execution
Play is a product that applies an array of cutting edge research, brain science and practical exercises to increase capacity within an organization’s various teams for creativity, innovation and activation.
work included: strategic and business planning, branding, product design, training exercises creation, sales and marketing strategies and materials
the wellesley effect
Wellesley College was looking to leverage a new fundraising app in $500M+ Capital Campaign to increase effectiveness, level of giving, and participation of “non-traditional” givers.
work included: communications and sales strategy and coaching, technology assessment and recommendations