A new way of looking at things
The inspiration for our name and approach came from two different but not unrelated sources. The first, the Cubist movement which was “a new way of representing the world”. It’s practices used an analytical system to break down subjects and redefine them from a multitude of viewpoints to represent the subject in a greater context.
The second, the strong, stable, multi-faceted form represented by a cube. These elements of “the new”, perspective, facets, strength, and uniqueness, drive and influence our relationships and our work.